High-impact marketing strategies that drives revenue growth.


I build and lead teams to execute full-funnel campaigns and community-driven initiatives built around sales enablement and customer retention, delivering data-backed solutions that connect, convert, and scale.

Marketing & Revenue Executive

Marketing & Revenue Executive

Big Ideas.
Measurable Impact.

Top 30 Women in Food Industry List

An annual list celebrating the most innovative women in food and hospitality, launched in 2021 and now featuring over 150 alumni—including Amy Hom (Sweetgreen), Kat Cole (AG1), and Marguerite Mariscal (Fuku). The initiative combines digital marketing with in-person community building, leveraging each nominee’s reach to fuel cross-functional campaigns that drive top-of-funnel awareness and support full-funnel nurture.

Campaign Spotlight

  • Community buy-in was a priority from day one. We designed this list to drive brand awareness across every stage of the campaign. Through a structured nomination circuit, a public voting round, and tailored nominee playbooks, we created higher engagement and deeper community investment.

    The result: a launch and drip campaign amplified by organic reach, leveraging each nominee’s engagement—shared posts, internal emails, and more—to extend the visibility of the Lunchbox brand.

  • Once we established connections with decision-makers at key ICP brands, we focused on nurturing those relationships and facilitating strategic introductions. Each campaign was designed to build on the momentum of the last—Top 30 Women in Food initiative featured winners and nominees across multiple touchpoints, including Lunchbox-sponsored innovation panels, digital webinars, and Women in Food dinners at major industry trade shows.

    The list is strategically segmented to engage three key relationship-building groups: leads (growth), customers (retention), and partners (expansion and PR).

  • Marketing should do more than generate opportunities—it should drive sustained pipeline growth. I built our marketing team with a focus on full-funnel strategy, ensuring every initiative supported lead nurture from top-of-funnel awareness to bottom-of-funnel conversion.

    Every enterprise partner that worked with Lunchbox received high-touch engagement across all major brand campaigns—both before and after signing a contract.

Lunchbox Food Tech Council

An advisory council of 15 industry veterans—with over 300 years of combined experience across brands like Sweetgreen, MOOYAH, and Carl’s Jr.—was formed to help shape the future of the Lunchbox product suite. This group of decision-makers and industry leaders provides strategic guidance, facilitates introductions to key ICP contacts, and endorses the platform to major enterprise brands.

Council Spotlight

  • The council was designed with multiple goals in mind: pipeline growth, brand engagement, and product endorsement. Each of the 15 advisors were strategically involved across PR campaigns, in-person panels, recurring webinars, podcast interviews, and the sales process.

    Marketing led quarterly council meetings to keep members informed and invested on business performance, upcoming initiatives, and the product roadmap.

  • Pipeline growth remained a core objective for every initiative. The Lunchbox Food Tech Council quickly became an extension of both marketing and sales operations. Council agreements were intentionally structured to include organic introductions to key enterprise targets. We found that a meaningful referral from a trusted industry leader was often all it took to get decision-makers in the room.

  • Our quarterly council meetings evolved into a valuable forum for product and feature feedback. With a mix of strategic operations and IT leaders at the table, Lunchbox was able to reshape its product and feature roadmap based on real operator insights and industry needs.

Lunchbox Rebrand &
Multi-Channel Marketing

A rebrand that repositioned Lunchbox to move upmarket. We transformed a once playful, small-operator-focused brand into one built for the enterprise segment—requiring a full visual and messaging overhaul, updated sales collateral, compelling content strategy, and company-wide alignment. The goal was to make Lunchbox a recognizable presence in every enterprise conversation.

Branding Spotlight

  • Led two major rebrands to reposition the company upmarket, and managed the launch of a multi-channel marketing engine—including a redesigned website, resource hub with a drop calendar, updated social and catering channels (promoting catering product), and email marketing strategy.

    Beyond visual and messaging updates, every digital touchpoint was built with lead generation in mind—capturing MQL data through page visits, content engagement, and email interactions.

  • The focus was to execute a content calendar that drove brand engagement, kept our website top-of-mind in SEO rankings for hospitality tech, and re-engaged key ICP brands.

    Each piece of content—whether gated case studies, guides, reports, webinars, or podcast interviews—was anchored in product marketing, industry data, and innovation.

  • Campaigns were built with community at the core, leveraging targeted engagement to reach potential clients and partners. From Top 30 Women in Food and Top 30 Movers & Shakers in Catering, to initiatives like Cater Council and Cater Hub—we recognized that spotlighting industry leaders and key stakeholders was the most effective and organic form of marketing, requiring no ad spend budget.

  • What we put in front of our ICPs mattered more than broad, wide-net campaigns. I led the overhaul of our core collateral—developing new deck and product one-pager templates that gave marketing and sales teams a strong foundation to build account-specific content. Every asset used in demos or shared with prospects was managed by Marketing to ensure quality, consistency, and quick delivery to supporting teams.

Revenue Focused.
Marketing Led.

Generated $20M YoY Pipeline

Increased yearly average pipeline SQL opportunity by over 450% in just two years, generating (1) more opportunities and (2) larger average deal sizes.

$6.5M SQL Quarterly All-Time-High

Marketing co-partnered with Sales to introduce 30 brands and $6.5M in pipeline opportunities in just one quarter, with a $300k DQV cap across each brand.

$9.5M Content Generated ARR

Marketing gated content accounted for 48% of Lunchbox’s generated ARR for 2024, leveraging only organic channels to build pipeline.

Hi, I’m Savannah! 👋

I’m Savannah Leigh, a results-driven marketing strategist with a strong foundation in digital campaign development, brand storytelling, and targeted audience engagement. As a high-performing growth and brand marketing executive, I focus on building pipeline through high-ROI activations directly tied to the sales funnel and customer retention.

With a strategic, data-backed approach, I’ve led and managed thought leadership campaigns such as Top 30 Women in Food, Top 30 Movers & Shakers in Catering, and executive council networks—cultivating community while driving industry-wide innovation and collaboration.

Let’s Connect.

Interested in working together? Share a few details in the form to the right, and I’ll be in touch shortly.


Looking forward to exploring a potential partnership!